Disney and Pixar's Toy Story 5 is not just a movie; it's a catalyst for global impact and a testament to the power of storytelling. As the film hits theaters on June 19, The Walt Disney Company is leveraging its iconic franchise to bring joy and hope to children and families worldwide, particularly those facing challenging circumstances in hospitals and communities.
A Legacy of Impact
Lisa Haines, Senior Vice President of Corporate Social Responsibility at Disney, emphasizes the emotional connection Disney characters foster with audiences worldwide. Toy Story 5's release presents an opportunity to translate this connection into tangible moments of hope and joy, especially for those in need.
Immersive Experiences in Children's Hospitals
Disney's efforts extend far beyond the screen, creating immersive experiences that bring the magic of Toy Story to life in children's hospitals. In the United States, the collaboration with Starlight Children's Foundation spans 25 years, infusing moments of imagination and fun into the hospital experience.
The Toy Story 5 release brings the film to over 400 children's hospitals, including more than 300 across the U.S. Disney Movie Moments feature young patients and their families watching the film in theaters, accompanied by Toy Story-themed toy deliveries and special hospital gowns. A red carpet moment at the Los Angeles premiere translates into interactive experiences for young patients in select hospitals, offering a taste of the premiere's excitement.
Across Europe, a Toy Story 5 character tour visits 10 children's hospitals in 9 countries, bringing the magic of movies directly to patients. A new Toy Story brand spot further emphasizes Disney's storytelling prowess in creating moments of comfort, imagination, and escape for young patients and their families.
In Asia, Toy Story characters visit children's hospitals, including celebrations for the opening of Pixar-themed care spaces.
Connecting the Red Carpet to Communities
The children's hospital initiative began with the 'Star Command Message Transmission' at the Toy Story 5 Los Angeles premiere. Premiere attendees, including film stars, wrote heartfelt messages for children in hospitals, which were then transmitted to select hospital activations across the country.
On June 16, these messages reached Children's National in Washington, D.C., where an immersive, interactive Toy Story 5-themed experience awaited. The Toy Story Imagination Station featured a life-size Lilypad activation, character meet-and-greets, toy giveaways, drawing sessions with Pixar animators, and an exclusive screening of Toy Story 5.
In Shenzhen Children's Hospital, Chinese Mainland, Toy Story characters celebrated the grand opening of a new Pixar-themed care space with VoluntEARS from Hong Kong Disneyland and the Walt Disney Company (China).
A Broader Impact
Disney's Toy Story 5 initiative transcends the movie's release, symbolizing the company's commitment to making a positive impact on children's lives worldwide. By merging storytelling with social responsibility, Disney creates moments of joy and comfort, fostering a sense of hope and well-being in challenging environments.
As Toy Story 5 continues to captivate audiences, Disney's efforts will continue to bring the magic of movies to children's hospitals and communities, leaving a lasting impact on young lives and families.
